The more you increase your search engine ranking, the wider audience that your website will be exposed to. The best way to boost your ranking is through a process called search engine optimization, or SEO.
The best SEO tips are often the most basic SEO tips. These are simple little things that you, as an unskilled layperson, can do to your website to make sure that your search engines ranking goes up.
1. Blog.
Did you know that every business that blogs brings in a new customer through it? Fresh content lets search engines know that your website is not only relevant, but up to date. It shows that your website not only knows what it’s talking about, but also that it’s willing to share its knowledge with the greater public.
Plus, blogs offer a diversification of keywords. This means that if a customer who isn’t quite sure what they’re looking for types in an indirectly related keyword, they are more likely to find and pursue your business.
2. Use a search engine rank tracking tool.
Search engine rank tracking tracking can help give you a good barometer of how your website is doing. Rather than just googling your website, or the various keywords you want your website to turn up under, a search engine rank tracking tool will allow you to chart how your site does across multiple engines and various keywords.
Search engine rank tracking tools will allow you to focus on your site, and improve your search engine rank tracking without having to keep an eye out to see how its doing on the web. This will allow to increase your ranking not only more efficiently, but easier because you’re focused on what matters.
3. Links!
Getting other websites to link to your website is a fast and easy way to immediately increase your search engine rank. You can do this by partnering with another site who will share the link to your site, which will immediately get the attention of search engines.
If search engines crawl across the web, then think of links as being the streets from which they cross. Linking helps you weave your site into the greater population of the net, which makes it easier for a search engine to find. If your site is easier to find, your ranking will go up.
If you have any questions about any of these SEO tips, whether they be links, search engine rank tracking tools, or blogging, feel free to ask! If you have any experience with search engine rank tracking tools or any of the other tips, feel free to share your story about how they worked for you.