The competition among businesses is as fierce as ever in the market today. Because so many businesses are already established and new ones are being created every day, consumers have a very wide selection to choose from when they need any sort of goods or services. Though this may be considered good for consumers, many businesses are struggling because of it. The success of a business depends on exposure and standing out from the rest. With such an abundance of businesses for consumers to choose from, this can be quite challenging. The Internet has proven to be an effective means of drawing attention to anything in recent years, especially businesses. To attempt to gain exposure, increase web traffic, and potential leads, businesses can hire Continue reading Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results
There is a staggering 434% increase in the number of pages indexed by search engines among companies that blog. That leverage can result in more leads to your website thanks to your search engine rankings, and users ability to find your content. You can drive more traffic by using search engine optimization techniques and various internet marketing tactics.
When searching on the internet, more than 40 percent of users will select the first organic search link. That means that as your links move up the search results page, you can create more traffic to your business. As you analyze incoming traffic, be sure to track the various keyword searches that drove visitors to your si Continue reading Boosting Search Rankings and Inbound Traffic
The more you increase your search engine ranking, the wider audience that your website will be exposed to. The best way to boost your ranking is through a process called search engine optimization, or SEO.
The best SEO tips are often the most basic SEO tips. These are simple little things that you, as an unskilled layperson, can do to your website to make sure that your search engines ranking goes up.
Did you know that every business that blogs brings in a new customer through it? Fresh content lets search engines know that your website is not only relevant, but up to date. It shows that your website not only knows what it’s talking about, but also that it’s willing to share its knowledge with the greater public.
Plus, blogs offer a diversification of keywords. This means that if a customer who isn’t quite sure what they’re looking for types in an indirectly related keyword, they are more likely to find and pursue your business.
The Google company rents goats from a grazing company to mow the lawn at their headquarters. These types of ideas may sound insane, but it is this type of out of the box thinking that makes a business as successful as Google. They have devised many different tactics to make themselves stand out as the leading search engine. In 1998, they depicted the Burning Man as the very first Google doodle. It was their intention to inform people that the co founders were away at the famous Nevada festival.
With Google now being one of the most popular search engines, it is your turn to impress them. Your business website is being ranked by their algorithm, and the quality of your website will determine where you fall in search results.
Why is this so important? Of online adults in the United States, 92 percent of the Continue reading How Google Can Make or Break Your Business