Google has come a long way since the days when its founders used LEGO bricks to create a storage compartment for all of their drives. Since that time, it has acquired more than 50 percent of all advertising revenue for search engines online. In fact, a sizeable share of all internet usage begins on Google’s homepage.
But this does not mean that using Google as one’s primary advertiser guarantees success. Google rankings make a difference. But it is a particular kind of Google online marketing that is significant. Around 75 percent of Google internet search engine users never even scroll beyond the first page and SEO tools can make an enormous difference.
But another thing that people who are advertising should keep in mind is that most people want their searches to be organic. That means that Google’s sponsored links are not nearly as valuable as many people think that they are. In fact, up to 80 percent of people ignore these sponsored links entirely.
There are better ways of building a significant presence online. One of these is to keep a company blog. Surprising as it may sound, companies that have blogs have more than four times as many indexed pages as other websites.
Another thing websites like Google have to keep in mind is how people’s usage of internet is changing. Google has been fairly diligent in building apps that can be accommodated by cellphones and mobile devices. This is probably good business. The reason is because there are currently 70 million people who use cellphones and tablet computers. By 2014, it is also likely that more people will use mobile devices than will use desktops and that this will account for the majority of internet usage.
Basically, this means that people will have much less space to get the attention of potential customers. Optimization will be key to a company’s success. The companies that survive will be those that know how people communicate.