Fundamental SEO Marketing Trends

Google rankings

Although the internet has probably been the most important invention in the last 50 years or more, over the last five or six years, mobile devices have become the next big thing. In fact, almost two thirds of mobile device users depend on the smartphones and tablets to make purchases, as opposed to those who still shop via laptops and PCs. However, less than half of mobile devices users seek reviews and promotions via their mobile devices. Through internet marketing research, companies monitor closely internet user behaviors on which they aim to capitalize in order to carve a deeper market niche. Of course, in order to exploit trends in web user behavior, the overall intention of businesses is to use SEO marketing to maximize their online footprints and improve their Google rankings.

Search engine optimization cannot be successful without paying close attention to consumer online behaviors and trends. Thus, SEO marketing research has revealed many interesting and valuable facts regarding the tendencies of the typical web consumer. For instance, marketing researchers have found that only around 25 percent of web users prefer sponsored results over organic results. However, this is not surprising, as most internet users find few things more annoying than internet advertising. Furthermore, SEO marketing research has also discovered that it is more than 60 percent cheaper to attain inbound leads, as opposed to outbound leads. Perhaps the most significant web user habit uncovered by SEO marketing research, however, is that the top ranked organic results are only clicked on by slightly more than 40 percent of internet users.

In order for companies to be successful in the online marketing realm of today, smart SEO marketing is fundamental to every business, regardless of size. Although the internet has created a market that is rife with opportunity, it is also over saturated with ambitious and savvy competitors. Therefore, all companies, regardless of size and visibility, must prioritize their SEO marketing plans, if they hope to survive in a pool of ravenous competitors.

Know Your SEO

Google decides what you buy. The Google rankings system is the reason why almost half of all internet users click on the top highest ranking organic result their search finds. The number of hits and reads that this represents cannot be underestimated. In 2012, over 70 million internet users went shopping, and they were using mobile devices like cellphones and tablets. More than 42 percent of them click on the top ranking organic result when they search for a product.

This is why it is no surprise that internet marketing is a rapidly expanding industry. Companies are turning to blogs to increase their Google search engine rankings. A company blog has 434 percent more indexed pages. This means more leads. And the internet is taking away from other forms of marketing. You do not need to take down company information from a television advertisement when you can just type the service in a Google search bar.

This is why it is important for companies to find the best SEO optimization tips available on the internet. A beginners guide SEO optimization sometimes provides free SEO optimization tips or SEO Google tips. For SEO techniques blogs can take advantage of numerous tactics. SEO tips and tricks are widely available for many people.

The best SEO optimization tips are probably not use too many key words or too few. The best SEO optimization tips also include arranging the words in a correct patter so that they will conform to the way people search Google. But one should be careful when assessing the best SEO tips. The reason is because what looks like the best SEO tips might actually constitute a tactic which is banned by certain internet search bars.

It is for this reason that going to an SEO reseller can be the best way to ensure that one receive the best SEO optimization tips. They can bring more traffic to a company’s website.