Although the internet has probably been the most important invention in the last 50 years or more, over the last five or six years, mobile devices have become the next big thing. In fact, almost two thirds of mobile device users depend on the smartphones and tablets to make purchases, as opposed to those who still shop via laptops and PCs. However, less than half of mobile devices users seek reviews and promotions via their mobile devices. Through internet marketing research, companies monitor closely internet user behaviors on which they aim to capitalize in order to carve a deeper market niche. Of course, in order to exploit trends in web user behavior, the overall intention of businesses is to use SEO marketing to maximize their online footprints and improve their Google rankings.
Search engine optimization cannot be successful without paying close attention to consumer online behaviors and trends. Thus, SEO marketing research has revealed many interesting and valuable facts regarding the tendencies of the typical web consumer. For instance, marketing researchers have found that only around 25 percent of web users prefer sponsored results over organic results. However, this is not surprising, as most internet users find few things more annoying than internet advertising. Furthermore, SEO marketing research has also discovered that it is more than 60 percent cheaper to attain inbound leads, as opposed to outbound leads. Perhaps the most significant web user habit uncovered by SEO marketing research, however, is that the top ranked organic results are only clicked on by slightly more than 40 percent of internet users.
In order for companies to be successful in the online marketing realm of today, smart SEO marketing is fundamental to every business, regardless of size. Although the internet has created a market that is rife with opportunity, it is also over saturated with ambitious and savvy competitors. Therefore, all companies, regardless of size and visibility, must prioritize their SEO marketing plans, if they hope to survive in a pool of ravenous competitors.