The competition among businesses is as fierce as ever in the market today. Because so many businesses are already established and new ones are being created every day, consumers have a very wide selection to choose from when they need any sort of goods or services. Though this may be considered good for consumers, many businesses are struggling because of it. The success of a business depends on exposure and standing out from the rest. With such an abundance of businesses for consumers to choose from, this can be quite challenging. The Internet has proven to be an effective means of drawing attention to anything in recent years, especially businesses. To attempt to gain exposure, increase web traffic, and potential leads, businesses can hire online marketing companies that offer programs such as search engine optimization.
Search engine optimization is commonly referred to as SEO in the Internet marketing industry. SEO strategies are designed to help business websites climb the search engine rankings on websites such as Google so that they are more easily found by Internet users. The PageRank algorithm that Google uses is named after Larry Page, the co founder of Google.
The need for such a strategy comes from the common trends of search engine users. In the United States, 92 percent of adult Internet users perform at least one search per day. In addition, 70 to 80 percent of search users ignore sponsored results and only click organic results, usually only the ones that appear on the first page. These trends make Google rankings and rankings on other search engines very prestigious to businesses and important to their success. SEO strategies also work to accommodate the increasing trends of mobile users. In 2012, over 70 million mobile device users shopped online with their devices. To make an attempt at increased success through web traffic, businesses can hire SEO marketing companies.