There are an estimated 2,095,006,005 estimated people online. How many of them can reach your website through back links and search engines do you think? Despite whatever number your analytics show, the answer is not enough. You can always do with more traffic. The best way to increase your sites’ traffic is to improve search engine rankings organically, because a full 70% of users click on organic links, while 70% to 80% of users ignore the paid, inorganic results.
Sure, there are quick SEO tips out there, like including your website’s name as one of the top five most used anchor texts, but these simply tricks won’t get you the organic search rankings that you really need. If you need to really improve search engine rankings of your sites, you need to employ whole strategies and campaigns. There are multiple SEO optimization tactics that you can use. Such strategies include link building, blogging, social media, email marketing, mobile marketing, and more.
Link building is particularly important if you want to improve search engine rankings, as Convince and Convert marketing group explains, saying “Google optimization is based on the premise that the more people that [link] to your website, the more valuable it must be and the higher ranking it deserves in search results. … Google optimization works. Popularity is a pretty good indicator of a website’s value.”
There are a few ways to build these links to improve search engine rankings, such as submitting to directories. There are three ways to do that: automatic, semi-automatic, and manual, which is regarded as the best way. However, with Google’s Penguin updates this past May, many people are doubting whether link directories are a good idea. Search Engine Watch advises that these directories aren’t necessarily bad, they just depend from case to case. Search Engine Watch advises, “Is it a site that you want to be promoted on? … Does it look like a crap site that nobody likely ever visits? Then hey, you’re just manufacturing links for the sake of a link. It’s probably not a good idea.” The main idea is to use these link directories, but only when they’re high quality and relevant.
Nowadays, it’s vital improve search engine rankings if you want more traffic, which translates into more business. One of the best ways to improve search engine rankings is to build relevant and quality links. If you have any questions about how to improve search engine rankings, feel free to ask in the comments!