As Google rounds out its fifteenth year in business, it has become the most used search engine in the world. However, this is old news, it wasn’t even last year’s news, or last decade’s news. So What is new with Google and the internet world? Marketing. As an industry online marketing has exploded, and much in part due to the ground that was laid by the success of Google.
From humble beginnings, ie. hard drives being stored in storage compartments built from lego blocks, Google has grown to shoulder some of online marketing’s leading ventures. Perhaps the greatest of these developments is search engine optimization. Developed about seven years after Google’s 1998 debut, search engine optimization or SEO has taken the marketing world by storm.
Search engine optimization now boasts a close rate th Continue reading How SEO Got Its Google Start
When you created the website for your business, you may have noticed that in using a search engine to look up your own services, you probably did not see your site come up anywhere in the search engine ranks. Website search engine ranking is actually calculated with a complex algorithm, and it takes time for search engines to understand where your particular website belongs in the website search engine ranking list.
As more people discover your site, and as your site grows, you may find that your search engine rank naturally improves. However, if there is a lot of competition, or if your site is not being found in other ways, then you might need help if you want to improve search engine rankings for your site. Fortunately, there are several ways that you can go about this.
Continue reading Two Ways You Can Increase Your Search Engine Ranking