As Google rounds out its fifteenth year in business, it has become the most used search engine in the world. However, this is old news, it wasn’t even last year’s news, or last decade’s news. So What is new with Google and the internet world? Marketing. As an industry online marketing has exploded, and much in part due to the ground that was laid by the success of Google.
From humble beginnings, ie. hard drives being stored in storage compartments built from lego blocks, Google has grown to shoulder some of online marketing’s leading ventures. Perhaps the greatest of these developments is search engine optimization. Developed about seven years after Google’s 1998 debut, search engine optimization or SEO has taken the marketing world by storm.
Search engine optimization now boasts a close rate th Continue reading How SEO Got Its Google Start
If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), “SEO reporting,” or “social media reseller” before. You are likely to have a million questions upon learning about this technique of online marketing, such as “what exactly goes into Search Engine Optimization?” “What makes one social media reseller plan better than another?” or “Does it actually work?”
I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years of web marketing experience as a social media reseller, I trust that you will find my advice and information very helpful as you begin your campaign of reselling SEO and moving your way to the top of the search engines.
1. Being a Website Reseller.
Let us address the first question I Continue reading What Is SEO and How Can You Take Advantage Of It?
Back in ancient internet history, when Google was still a research endeavor, lego bricks were used to create server compartments for their hard drives. These days the search engines and their search engine rankings capabilities represent some of the more highly evolved web applications.
Search engines have created a new marketplace for almost any good or service. If you look at internet traffic, the organic search results vie against pay per click for site visitors. The organic links, generated primarily through search engine optimization, garner up to a 25 percent higher click through rate than ad related links produce. For astute businesses that means that they can generate more clicks, visitors and conversions through an established search engines optimization campaign.
Search engines and the traffic that they generate can provide a 61 percent lower cost over traditional outbound marketing techniques such as telemarketing. By adapting your content to acquire better visibility in search engines results, you are effectively saving on customer acquisition. Your Seo campaign can also be tracked to determine exact returns on investment.
Seo provides greatest impact on lead generation for 57 percent of B2B marketers. Using targeted words and phrases you can begin to add to your lead generation capabilities. In fact the search engines can help you determine which phrases are the best to target. You can use searches to both find competitors that you can analyze for similar keywords and you can use the tools provided by search engines to identify similar keywords and phrases. The goal is to find a balance between high value keywords and your ability to gain increased visibility at the same time.
Not all keywords that you identify in the search engines will make the best prospects for your SEO campaign. The nature of the internet means that you are potentially competing with the whole world and their are some keywords that will take longer to rank for. At first, you may want to consider the less competitive phrases as identified in the search engines.
The fact that Google has the lawns of its company headquarters mowed by goats rented from a grazing company signifies that it is a very unique company. Because of its power as one of the strongest search engines in the immense digital marketplace of today, it also provides a unique opportunity to businesses that want to strengthen their internet marketing strategies. Businesses that know how to master the “PageRank” algorithm process, which is named after the co founder of Google, Larry Page, in order to improve their rankings on Google and other search engines can increase their site traffic and attract lots of new customers.
One of the best ways for businesses to improve their rankings on search engines is to execute a detailed and well developed search engine optimization strategy. This is, at least in part, because leads that are generated through SEO have a 14.6 percent close rate, while outbound leads are far less successful and only average a 1.7 percent close rate. Although some companies are lucky enough to have the in house resources and employees available to do this work in house, others will need to use a reseller in order to do so. Whatever the case may be, a strong SEO plan that improves the rankings of a website on search engines can prove to be very valuable.
Even though using SEO to improve rankings on search engines is a great strategy for businesses, it is not the only way for them to build a strong web presence. Many might do well to develop a strong social media presence that invites potential customers into a dialogue, and others might want to make sure that their website is optimized for mobile use, since more and more people are using mobile devices to search for products and shop online. Despite the fact that search engines are so important today, mastering them is not the only step businesses should take to bolster their web presence.
Although search engines today use technology that might be vastly different from the first ever Google “doodle,” which was done in 1998 and depicts the burning man, they are vastly important. Businesses that want to set themselves apart from their competition would be wise to take steps that improve their rankings on search engines. Doing so can help them increase traffic and, in turn, help them build a larger, more loyal, customer base.