What Is SEO and How Can You Take Advantage Of It?

Google rankings

If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), “SEO reporting,” or “social media reseller” before. You are likely to have a million questions upon learning about this technique of online marketing, such as “what exactly goes into Search Engine Optimization?” “What makes one social media reseller plan better than another?” or “Does it actually work?”

I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years of web marketing experience as a social media reseller, I trust that you will find my advice and information very helpful as you begin your campaign of reselling SEO and moving your way to the top of the search engines.

1. Being a Website Reseller.

Let us address the first question I Continue reading What Is SEO and How Can You Take Advantage Of It?

Is Your Business Website Failing to Take Off?

Search engines

The use of the internet is at an all time high. Now that just about everyone has a smart phone, the internet is at the tip of every one persons fingers at any given moment. 65 percent of people using the internet on their phones rely on their smartphone to find a local business to shop at. People do not use the yellow pages of the phone book like they used to.

The first tweet that Google ever made was binary code for the words “I am feeling lucky.” That was in 1996, and the internet has come a very long way in the past 17 years. Now a days, if your business does not have a website, it basically does not exist. People use websites now more than ever to research new businesses that they want to frequent. Most people use Continue reading Is Your Business Website Failing to Take Off?

Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Internet marketing

If you own a business, and you have not heard of how important Google search engine rankings are to your business, you are dangerously behind on the times. Boosting your internet marketing can be as simple as utilizing SEO blogs. It does not need to be a complex process to improve your internet presence, and SEO blogs are just the simple example to illustrate that point. SEO blogs are blogs on sites completely unrelated to your business or its site, and they post blogs talking about your product or services, and then link to your site as further explanation of their point. This increases your relevance on the internet, and increases the influx of traffic going to your site through hyperlinks.

Continue reading Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Any SEO News is Good News These Days

Search engine optimization

Keeping up with SEO news can be hard to do. The field of search engine optimization, or SEO marketing is constantly evolving. This relatively new online marketing phenomenon has rapidly grown, from its inception to today, into the model by which internet marketers base their strategies. There are few marketing firms these days that do not offer SEO as a service.

SEO news sites struggle to keep up with the speed of developments in the field. One thing that remains constant, however, is the success of optimization as a marketing tool. Inbound leads (like the ones that SEO generates) cost 61 percent less than outbound leads (such as cold calling centers).

Anyone who has been following SEO news avidly knows generally how optimization works. Essentially, marketing firms create high quality content to Continue reading Any SEO News is Good News These Days

Why A Higher Search Engine Ranking Is So Important These Days

Seo tools

A search engine ranking has importance for multiple reasons, not the least of which is that 88 plus percent of the world’s online users who are aged 14 or older are looking around for products consistently. Of those users, about 40 percent will use social media to follow up, to request additional information or to connect with suppliers. How does this relate to a company’s search engine ranking? The higher the ranking, the more noticeable the company is.

This is of particular importance for the search engine rankings that companies have on Google, which is largely considered the No. 1 search engine in the entire world. Google rankings are top priorities for companies needing to increase their rankings, since most everyone uses the site to look up stuff. The company has led the charge for decades, since it was still in its infancy as a research project and not a company. When its founders were working on the PageRank algorithm, or today’s gold standard for search engines, they used LEGO bricks to store their hard drives. This innovation leaks into everything the company does, so there certainly is a reason why it has sustained itself for so long.

But back to obtaining a higher search engine ranking, it is important due to the leads it generates for companies that are listed high on a search engine ranking. Research consistently shows that inbound leads like those from search engine optimization cost significantly lower than outbound leads, or about 61 percent less, yet they produce better results. This tool is utilized most efficiently to garner higher rankings for companies. The tool too is used to help generate more pages via blogging, which has shown that 434 percent more indexed pages are produced for companies that blog, leading them to higher rankings too.

Obtaining a search engine ranking for purposes of reaching today’s vastly higher mobile users is important as well. Nearly 50 percent of all people using mobile devices today will use these devices to look up product information and promotions, so today’s companies must be consciously aware of this as they target their audiences and reach their search engine ranking goals. So in summary, today’s companies must be fully aware of the role that having a higher search engine ranking plays in creating more exposure for them, and most are highly encouraged to use SEO and other tools to get them there.

A Quick Way to Make Sure Everyone on the Internet Can See Your Business

Google rankings

Search engine rankings are the driving force behind the success of many internet marketing companies and Google is largely to thank. In 1998, the first Google doodle was of the Burning Man, for the famous Nevada festival, to depict an ‘out of the office’ message for the owners. When Google was still in the development stage, the founders Brin and Page built a storage compartment out of LEGO blocks to house their 10 4 GB hard drives that were being used to test the PageRank algorithm. Today, search engine rankings have helped Google grow into the leader amongst search engines. They now can afford to mow their lawn using rented goats from a grazing company. Google does not expect to go anywhere anytime soon, either, since experts are estimating that by 2014, mobile Internet usage will overtake desktop computer Internet usage.

Search Engine Optimization and search engine rankings are a big part of how the way we do business over the World Wide Web. Inbound leads, like Search Engine Optimization, cost 61 percent less than outbound strategies like cold calling. To say that search engine rankings are quickly becoming one of the most widely used forms of marketing and market analysis is quite an understatement. If you own a business, big or small, consider what being at the top of the search engine rankings can do for you. Creating a customized, professional online marketing campaign that is designed to increase your search engine rankings visibility may not be a silver bullet overnight but, in the long term, will boost sales and drive in new potential business.

The old advertising mediums like print, television, and mail flyers can still work but the times have changed. The reason search engine rankings are so successful is because more than half of the internet users online today are performing searches and researching products or businesses online before even considering a trip to the store. Seo marketing takes advantage of this idea and promotes products, companies, and businesses through search engine rankings by creating blogs, informative articles, and also by using social media content. Be sure to explore any and all of these options when you decide to make the leap.