If you own a business, and you have not heard of how important Google search engine rankings are to your business, you are dangerously behind on the times. Boosting your internet marketing can be as simple as utilizing SEO blogs. It does not need to be a complex process to improve your internet presence, and SEO blogs are just the simple example to illustrate that point. SEO blogs are blogs on sites completely unrelated to your business or its site, and they post blogs talking about your product or services, and then link to your site as further explanation of their point. This increases your relevance on the internet, and increases the influx of traffic going to your site through hyperlinks.
Maybe you are still not convinced. Maybe you need a little more convincing that your search engine ranking can play an integral role in your business on the internet. Well, as many as 80 percent of search engine users completely ignore the sponsored links provided in their search results, only clicking on the organic search results determined by the PageRank algorithm, named after Google co founder Larry Page. The internet is more readily available at our finger tips than ever before because of the saturation of mobile devices in our society. In fact, it is predicted that 2014 will see internet usage on smart phones and tablets surpassing that of desktop computer usage.
Still want more? 58 percent of consumers start the research that leads up to buying a product or service through a search engine. This is over twice as much as those who visit the company web site (24 percent ), and over four times as much as those whose ask about a product over social media (18 percent ). Almost 90 percent of internet users, aged 14 and older, searched for a product online in 2012. And about 40 percent of those followed through onto social media, requesting information from their friends and “friends” before committing to a purchase.
So, if you have not yet been convinced of the importance of the internet search engine in your business existence on the internet, you may be a lost cause. Do what you need to do in order to see your site on the top ranks of Google, and you will reap the benefits therein. But if you ignore it, you will only last so much longer in a world with trillions of web sites clogging the tubes.