Keeping up with SEO news can be hard to do. The field of search engine optimization, or SEO marketing is constantly evolving. This relatively new online marketing phenomenon has rapidly grown, from its inception to today, into the model by which internet marketers base their strategies. There are few marketing firms these days that do not offer SEO as a service.
SEO news sites struggle to keep up with the speed of developments in the field. One thing that remains constant, however, is the success of optimization as a marketing tool. Inbound leads (like the ones that SEO generates) cost 61 percent less than outbound leads (such as cold calling centers).
Anyone who has been following SEO news avidly knows generally how optimization works. Essentially, marketing firms create high quality content to be linked to the website of a client company, which results in an improvement of search engine ranking on sites like Google (which owns 70 percent of the search engine market share).
SEO news has also recently reported that companies with active blogs have 434 percent more indexed pages, which means more leads are generated. This is why one tactic of SEO companies is to write onsite blog posts. The more indexes a website receives, the easier it becomes to find on Google.
There are 100 billion searches conducted in a given month, worldwide. This is how marketers knew, initially, that a marketing move such as SEO would be effective. SEO news really started teeming with information once it became clear that paid ads on search engines were not thriving as they were expected to. In fact, between 70 and 80 percent of search engine users completely ignore sponsored links for organic links.
As we move through the remainder of 2013 and into 2014, it looks like any SEO news is good news. With recent findings on the benefits of mobile SEO, the industry is showing absolutely no signs of slowing down.