Three Ways to Improve Your Content Marketing Strategy

Internet marketing

As the Internet gets more complex, the various strategies of search engine optimization, which is also known as SEO, become more and more interwoven. Social media shares now influence search engine rankings, and Google promotes responsive web designed sites that provide an optimal viewing experience across the myriad of different Internet accessing devices like laptops and smartphones.

With that in mind, search marketers have to be more creative with their content. In the past, Continue reading Three Ways to Improve Your Content Marketing Strategy

Any SEO News is Good News These Days

Search engine optimization

Keeping up with SEO news can be hard to do. The field of search engine optimization, or SEO marketing is constantly evolving. This relatively new online marketing phenomenon has rapidly grown, from its inception to today, into the model by which internet marketers base their strategies. There are few marketing firms these days that do not offer SEO as a service.

SEO news sites struggle to keep up with the speed of developments in the field. One thing that remains constant, however, is the success of optimization as a marketing tool. Inbound leads (like the ones that SEO generates) cost 61 percent less than outbound leads (such as cold calling centers).

Anyone who has been following SEO news avidly knows generally how optimization works. Essentially, marketing firms create high quality content to Continue reading Any SEO News is Good News These Days

Finding the Right SEO Strategy


Back in ancient internet history, when Google was still a research endeavor, lego bricks were used to create server compartments for their hard drives. These days the search engines and their search engine rankings capabilities represent some of the more highly evolved web applications.

Search engines have created a new marketplace for almost any good or service. If you look at internet traffic, the organic search results vie against pay per click for site visitors. The organic links, generated primarily through search engine optimization, garner up to a 25 percent higher click through rate than ad related links produce. For astute businesses that means that they can generate more clicks, visitors and conversions through an established search engines optimization campaign.

Search engines and the traffic that they generate can provide a 61 percent lower cost over traditional outbound marketing techniques such as telemarketing. By adapting your content to acquire better visibility in search engines results, you are effectively saving on customer acquisition. Your Seo campaign can also be tracked to determine exact returns on investment.

Seo provides greatest impact on lead generation for 57 percent of B2B marketers. Using targeted words and phrases you can begin to add to your lead generation capabilities. In fact the search engines can help you determine which phrases are the best to target. You can use searches to both find competitors that you can analyze for similar keywords and you can use the tools provided by search engines to identify similar keywords and phrases. The goal is to find a balance between high value keywords and your ability to gain increased visibility at the same time.

Not all keywords that you identify in the search engines will make the best prospects for your SEO campaign. The nature of the internet means that you are potentially competing with the whole world and their are some keywords that will take longer to rank for. At first, you may want to consider the less competitive phrases as identified in the search engines.

Master Search Engines to Help Your Business Grow

Seo blogs

The fact that Google has the lawns of its company headquarters mowed by goats rented from a grazing company signifies that it is a very unique company. Because of its power as one of the strongest search engines in the immense digital marketplace of today, it also provides a unique opportunity to businesses that want to strengthen their internet marketing strategies. Businesses that know how to master the “PageRank” algorithm process, which is named after the co founder of Google, Larry Page, in order to improve their rankings on Google and other search engines can increase their site traffic and attract lots of new customers.

One of the best ways for businesses to improve their rankings on search engines is to execute a detailed and well developed search engine optimization strategy. This is, at least in part, because leads that are generated through SEO have a 14.6 percent close rate, while outbound leads are far less successful and only average a 1.7 percent close rate. Although some companies are lucky enough to have the in house resources and employees available to do this work in house, others will need to use a reseller in order to do so. Whatever the case may be, a strong SEO plan that improves the rankings of a website on search engines can prove to be very valuable.

Even though using SEO to improve rankings on search engines is a great strategy for businesses, it is not the only way for them to build a strong web presence. Many might do well to develop a strong social media presence that invites potential customers into a dialogue, and others might want to make sure that their website is optimized for mobile use, since more and more people are using mobile devices to search for products and shop online. Despite the fact that search engines are so important today, mastering them is not the only step businesses should take to bolster their web presence.

Although search engines today use technology that might be vastly different from the first ever Google “doodle,” which was done in 1998 and depicts the burning man, they are vastly important. Businesses that want to set themselves apart from their competition would be wise to take steps that improve their rankings on search engines. Doing so can help them increase traffic and, in turn, help them build a larger, more loyal, customer base.