The fact that Google has the lawns of its company headquarters mowed by goats rented from a grazing company signifies that it is a very unique company. Because of its power as one of the strongest search engines in the immense digital marketplace of today, it also provides a unique opportunity to businesses that want to strengthen their internet marketing strategies. Businesses that know how to master the “PageRank” algorithm process, which is named after the co founder of Google, Larry Page, in order to improve their rankings on Google and other search engines can increase their site traffic and attract lots of new customers.
One of the best ways for businesses to improve their rankings on search engines is to execute a detailed and well developed search engine optimization strategy. This is, at least in part, because leads that are generated through SEO have a 14.6 percent close rate, while outbound leads are far less successful and only average a 1.7 percent close rate. Although some companies are lucky enough to have the in house resources and employees available to do this work in house, others will need to use a reseller in order to do so. Whatever the case may be, a strong SEO plan that improves the rankings of a website on search engines can prove to be very valuable.
Even though using SEO to improve rankings on search engines is a great strategy for businesses, it is not the only way for them to build a strong web presence. Many might do well to develop a strong social media presence that invites potential customers into a dialogue, and others might want to make sure that their website is optimized for mobile use, since more and more people are using mobile devices to search for products and shop online. Despite the fact that search engines are so important today, mastering them is not the only step businesses should take to bolster their web presence.
Although search engines today use technology that might be vastly different from the first ever Google “doodle,” which was done in 1998 and depicts the burning man, they are vastly important. Businesses that want to set themselves apart from their competition would be wise to take steps that improve their rankings on search engines. Doing so can help them increase traffic and, in turn, help them build a larger, more loyal, customer base.