As Google rounds out its fifteenth year in business, it has become the most used search engine in the world. However, this is old news, it wasn’t even last year’s news, or last decade’s news. So What is new with Google and the internet world? Marketing. As an industry online marketing has exploded, and much in part due to the ground that was laid by the success of Google.
From humble beginnings, ie. hard drives being stored in storage compartments built from lego blocks, Google has grown to shoulder some of online marketing’s leading ventures. Perhaps the greatest of these developments is search engine optimization. Developed about seven years after Google’s 1998 debut, search engine optimization or SEO has taken the marketing world by storm.
Search engine optimization now boasts a close rate th Continue reading How SEO Got Its Google Start
The competition among businesses is as fierce as ever in the market today. Because so many businesses are already established and new ones are being created every day, consumers have a very wide selection to choose from when they need any sort of goods or services. Though this may be considered good for consumers, many businesses are struggling because of it. The success of a business depends on exposure and standing out from the rest. With such an abundance of businesses for consumers to choose from, this can be quite challenging. The Internet has proven to be an effective means of drawing attention to anything in recent years, especially businesses. To attempt to gain exposure, increase web traffic, and potential leads, businesses can hire Continue reading Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results
If you own a business, and you have not heard of how important Google search engine rankings are to your business, you are dangerously behind on the times. Boosting your internet marketing can be as simple as utilizing SEO blogs. It does not need to be a complex process to improve your internet presence, and SEO blogs are just the simple example to illustrate that point. SEO blogs are blogs on sites completely unrelated to your business or its site, and they post blogs talking about your product or services, and then link to your site as further explanation of their point. This increases your relevance on the internet, and increases the influx of traffic going to your site through hyperlinks.
Continue reading Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results
Google is all about being the most natural, unforced internet resource out there. The emphasis on organic methods of Search Engine Optimization and unpaid results are what the company thrives on. Click through that comes from organic results generate a 25 percent higher conversion rate than typical pay per click traffic. Google believes in organic online marketing so much that they even rent goats from a grazing company to mow the lawn at their Mountain View, CA company headquarters.
Search engine optimization is making such a big impact on how we do business online that Google has created the ‘PageRank’ algorithm, name after Google co founder Larry Page, to filter out paid results and produce engaging, naturally occurring results. One of the biggest factors in creating the Google rankings algorithm and the growing popularity of Search Engine Optimization is because of how the consumer of today is using the internet. A recent study found that consumers use a search engine to explore products and services about 48 percent of the time where only 24 percent visit the company website and 18 percent use social media to do product research.
Search Engine Optimization is designed to increase ‘online visibility’ and capitalize on the demand for certain products and services. Online visibility refers to the overall rank and where it shows up when a certain keyword search is done. The main strategy of Search Engine Optimization is to use information heavy articles, blogs, and social media content to boost the internet presence and create a indelible impression on the consumer. Search Engine Optimization is taking advantage of doing business over the internet and it is becoming more and more popular with all types of businesses, from little pizza joints to Fortune 500 companies. To learn more about Search Engine Optimization and how it can help your business, start by exploring SEO and internet marketing companies that specialize in Search Engine Optimization.
The fact that Google has the lawns of its company headquarters mowed by goats rented from a grazing company signifies that it is a very unique company. Because of its power as one of the strongest search engines in the immense digital marketplace of today, it also provides a unique opportunity to businesses that want to strengthen their internet marketing strategies. Businesses that know how to master the “PageRank” algorithm process, which is named after the co founder of Google, Larry Page, in order to improve their rankings on Google and other search engines can increase their site traffic and attract lots of new customers.
One of the best ways for businesses to improve their rankings on search engines is to execute a detailed and well developed search engine optimization strategy. This is, at least in part, because leads that are generated through SEO have a 14.6 percent close rate, while outbound leads are far less successful and only average a 1.7 percent close rate. Although some companies are lucky enough to have the in house resources and employees available to do this work in house, others will need to use a reseller in order to do so. Whatever the case may be, a strong SEO plan that improves the rankings of a website on search engines can prove to be very valuable.
Even though using SEO to improve rankings on search engines is a great strategy for businesses, it is not the only way for them to build a strong web presence. Many might do well to develop a strong social media presence that invites potential customers into a dialogue, and others might want to make sure that their website is optimized for mobile use, since more and more people are using mobile devices to search for products and shop online. Despite the fact that search engines are so important today, mastering them is not the only step businesses should take to bolster their web presence.
Although search engines today use technology that might be vastly different from the first ever Google “doodle,” which was done in 1998 and depicts the burning man, they are vastly important. Businesses that want to set themselves apart from their competition would be wise to take steps that improve their rankings on search engines. Doing so can help them increase traffic and, in turn, help them build a larger, more loyal, customer base.