Category: Google rankings

Why are Google Rankings So Important?

Internet marketing

According to the most recent statistics, Google controls around 70% of the global search engine market, which makes it one of the most important and influential companies in the whole world. The power the the company currently wields only makes it more amusing that Google’s founders created the first Google “doodle” back in 1998 to inform their employees that they would be hanging out at Burning Man for a few days.

As if anyone needs to be told, Google’s prominence can be attributed to the fact that about 80% of Americans depend on search engines every day; and roughly nearly more than 75% of American web users choose to use Google. This also means that Google rankings has become the most widely used of all search engin Continue reading Why are Google Rankings So Important?

Google Doesn’t Own the Internet But You Can

Internet marketing

Google has come a long way since the days when its founders used LEGO bricks to create a storage compartment for all of their drives. Since that time, it has acquired more than 50 percent of all advertising revenue for search engines online. In fact, a sizeable share of all internet usage begins on Google’s homepage.

But this does not mean that using Google as one’s primary advertiser guarantees success. Google rankings make a difference. But it is a particular kind of Google onli Continue reading Google Doesn’t Own the Internet But You Can