Why are Google Rankings So Important?

Internet marketing

According to the most recent statistics, Google controls around 70% of the global search engine market, which makes it one of the most important and influential companies in the whole world. The power the the company currently wields only makes it more amusing that Google’s founders created the first Google “doodle” back in 1998 to inform their employees that they would be hanging out at Burning Man for a few days.

As if anyone needs to be told, Google’s prominence can be attributed to the fact that about 80% of Americans depend on search engines every day; and roughly nearly more than 75% of American web users choose to use Google. This also means that Google rankings has become the most widely used of all search engin Continue reading Why are Google Rankings So Important?

Fine Tuning Your SEO Efforts

Google

When your business can get links fairly high on the primary search engine results page, you stand to gain significant traffic since the typical internet search goes no further than the first page. Your business could gain as much as 40 percent of its visitors from appearing near the top of the search. You can use search engine optimization services to improve your standings among the search engines.

By putting together a comprehensive SEO marketing plan, you can achieve increases in your online traffic, and potentially gain more frequent sales. Naturally one of the biggest advantages in Continue reading Fine Tuning Your SEO Efforts

Three Ways to Improve Your Content Marketing Strategy

Internet marketing

As the Internet gets more complex, the various strategies of search engine optimization, which is also known as SEO, become more and more interwoven. Social media shares now influence search engine rankings, and Google promotes responsive web designed sites that provide an optimal viewing experience across the myriad of different Internet accessing devices like laptops and smartphones.

With that in mind, search marketers have to be more creative with their content. In the past, Continue reading Three Ways to Improve Your Content Marketing Strategy

How SEO Got Its Google Start

Search engine optimization

As Google rounds out its fifteenth year in business, it has become the most used search engine in the world. However, this is old news, it wasn’t even last year’s news, or last decade’s news. So What is new with Google and the internet world? Marketing. As an industry online marketing has exploded, and much in part due to the ground that was laid by the success of Google.

From humble beginnings, ie. hard drives being stored in storage compartments built from lego blocks, Google has grown to shoulder some of online marketing’s leading ventures. Perhaps the greatest of these developments is search engine optimization. Developed about seven years after Google’s 1998 debut, search engine optimization or SEO has taken the marketing world by storm.

Search engine optimization now boasts a close rate th Continue reading How SEO Got Its Google Start

Two Ways You Can Increase Your Search Engine Ranking

Top 10 search engine ranking

When you created the website for your business, you may have noticed that in using a search engine to look up your own services, you probably did not see your site come up anywhere in the search engine ranks. Website search engine ranking is actually calculated with a complex algorithm, and it takes time for search engines to understand where your particular website belongs in the website search engine ranking list.

As more people discover your site, and as your site grows, you may find that your search engine rank naturally improves. However, if there is a lot of competition, or if your site is not being found in other ways, then you might need help if you want to improve search engine rankings for your site. Fortunately, there are several ways that you can go about this.

SEO

Continue reading Two Ways You Can Increase Your Search Engine Ranking

What Is SEO and How Can You Take Advantage Of It?

Google rankings

If you own a small business, there is a good chance that you have heard the terms “Search Engine Optimization” (SEO), “SEO reporting,” or “social media reseller” before. You are likely to have a million questions upon learning about this technique of online marketing, such as “what exactly goes into Search Engine Optimization?” “What makes one social media reseller plan better than another?” or “Does it actually work?”

I am writing in hopes of answering these pressing questions you may have pertaining to SEO. Having six years of web marketing experience as a social media reseller, I trust that you will find my advice and information very helpful as you begin your campaign of reselling SEO and moving your way to the top of the search engines.

1. Being a Website Reseller.

Let us address the first question I Continue reading What Is SEO and How Can You Take Advantage Of It?

Build Links to Improve Your Search Engine Ranking

Seo writing tips

There are an estimated 2,095,006,005 estimated people online. How many of them can reach your website through back links and search engines do you think? Despite whatever number your analytics show, the answer is not enough. You can always do with more traffic. The best way to increase your sites’ traffic is to improve search engine rankings organically, because a full 70% of users click on organic links, while 70% to 80% of users ignore the paid, inorganic results.

Sure, there are quick SEO tips out there, like including your website’s name as one of the top five most used anchor texts, but these simply tricks won’t get you the organic search rankings that you really need. If you need to really improve search engine rankings of your sites, you need to employ whole strategies and campaigns. There are multip Continue reading Build Links to Improve Your Search Engine Ranking

Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results

Seo

The competition among businesses is as fierce as ever in the market today. Because so many businesses are already established and new ones are being created every day, consumers have a very wide selection to choose from when they need any sort of goods or services. Though this may be considered good for consumers, many businesses are struggling because of it. The success of a business depends on exposure and standing out from the rest. With such an abundance of businesses for consumers to choose from, this can be quite challenging. The Internet has proven to be an effective means of drawing attention to anything in recent years, especially businesses. To attempt to gain exposure, increase web traffic, and potential leads, businesses can hire Continue reading Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results

Boosting Search Rankings and Inbound Traffic

Search

There is a staggering 434% increase in the number of pages indexed by search engines among companies that blog. That leverage can result in more leads to your website thanks to your search engine rankings, and users ability to find your content. You can drive more traffic by using search engine optimization techniques and various internet marketing tactics.

When searching on the internet, more than 40 percent of users will select the first organic search link. That means that as your links move up the search results page, you can create more traffic to your business. As you analyze incoming traffic, be sure to track the various keyword searches that drove visitors to your si Continue reading Boosting Search Rankings and Inbound Traffic

Three Ways to Instantly Improve Your Search Engine Ranking

The more you increase your search engine ranking, the wider audience that your website will be exposed to. The best way to boost your ranking is through a process called search engine optimization, or SEO.

The best SEO tips are often the most basic SEO tips. These are simple little things that you, as an unskilled layperson, can do to your website to make sure that your search engines ranking goes up.

1. Blog.

Did you know that every business that blogs brings in a new customer through it? Fresh content lets search engines know that your website is not only relevant, but up to date. It shows that your website not only knows what it’s talking about, but also that it’s willing to share its knowledge with the greater public.

Plus, blogs offer a diversification of keywords. This means that if a customer who isn’t quite sure what they’re looking for types in an indirectly related keyword, they are more likely to find and pursue your business.

2. Use a se Continue reading Three Ways to Instantly Improve Your Search Engine Ranking