How Google Can Make or Break Your Business

Seo tools

The Google company rents goats from a grazing company to mow the lawn at their headquarters. These types of ideas may sound insane, but it is this type of out of the box thinking that makes a business as successful as Google. They have devised many different tactics to make themselves stand out as the leading search engine. In 1998, they depicted the Burning Man as the very first Google doodle. It was their intention to inform people that the co founders were away at the famous Nevada festival.

With Google now being one of the most popular search engines, it is your turn to impress them. Your business website is being ranked by their algorithm, and the quality of your website will determine where you fall in search results.

Why is this so important? Of online adults in the United States, 92 percent of the Continue reading How Google Can Make or Break Your Business

Google Doesn’t Own the Internet But You Can

Internet marketing

Google has come a long way since the days when its founders used LEGO bricks to create a storage compartment for all of their drives. Since that time, it has acquired more than 50 percent of all advertising revenue for search engines online. In fact, a sizeable share of all internet usage begins on Google’s homepage.

But this does not mean that using Google as one’s primary advertiser guarantees success. Google rankings make a difference. But it is a particular kind of Google onli Continue reading Google Doesn’t Own the Internet But You Can

Your Website May Not Be Found If You Just Toss It Online It Can Take Some Work To Get It There

To understand how useful SEO optimization tips can be, you first need to understand how crucial a role Search Engine Optimization actually plays in the success of your website online. The whole purpose of SEO is to make sure that your website can be found online, therefore ranking high on the search engine results page. If it lands somewhere in the top five or so, your site can successfully be considered searchable.

It is important that your website be in those top search results for a variety of reasons. Almost 90 percent of all internet users begin each of their internet ventures by using a search engine. From there, about 80 percent of those searchers will completely ignore any of the sponsored links at the top, or any of the search results further down the page. It is important to be on the very top of the organic search results because that is where your potential customers and consumers are looking. If you cannot be found in those results, you will never be clicked upon. By not Continue reading Your Website May Not Be Found If You Just Toss It Online It Can Take Some Work To Get It There

Is Your Business Website Failing to Take Off?

Search engines

The use of the internet is at an all time high. Now that just about everyone has a smart phone, the internet is at the tip of every one persons fingers at any given moment. 65 percent of people using the internet on their phones rely on their smartphone to find a local business to shop at. People do not use the yellow pages of the phone book like they used to.

The first tweet that Google ever made was binary code for the words “I am feeling lucky.” That was in 1996, and the internet has come a very long way in the past 17 years. Now a days, if your business does not have a website, it basically does not exist. People use websites now more than ever to research new businesses that they want to frequent. Most people use Continue reading Is Your Business Website Failing to Take Off?

Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Internet marketing

If you own a business, and you have not heard of how important Google search engine rankings are to your business, you are dangerously behind on the times. Boosting your internet marketing can be as simple as utilizing SEO blogs. It does not need to be a complex process to improve your internet presence, and SEO blogs are just the simple example to illustrate that point. SEO blogs are blogs on sites completely unrelated to your business or its site, and they post blogs talking about your product or services, and then link to your site as further explanation of their point. This increases your relevance on the internet, and increases the influx of traffic going to your site through hyperlinks.

Continue reading Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Any SEO News is Good News These Days

Search engine optimization

Keeping up with SEO news can be hard to do. The field of search engine optimization, or SEO marketing is constantly evolving. This relatively new online marketing phenomenon has rapidly grown, from its inception to today, into the model by which internet marketers base their strategies. There are few marketing firms these days that do not offer SEO as a service.

SEO news sites struggle to keep up with the speed of developments in the field. One thing that remains constant, however, is the success of optimization as a marketing tool. Inbound leads (like the ones that SEO generates) cost 61 percent less than outbound leads (such as cold calling centers).

Anyone who has been following SEO news avidly knows generally how optimization works. Essentially, marketing firms create high quality content to Continue reading Any SEO News is Good News These Days

Three SEO Tips That Will help You Improve Your Website Ranking

Did you know that search engines process over a billion inquiries a day? For websites, it is important to be optimized for search engine results in order to have greater visibility on the web. Studies have shown that 80 percent of search engine users never click on paid ads at the top of search engine result pages, and the majority of users never look past the first page. What does this mean for your website? If you want to make the most of organic search results, you need to rank high using search engine optimization, or SEO. Here are three key SEO optimization tips to get you started.

First, did you know that 40 percent of US companies have a blog? This is not accidental, but the result of blogs increasing site traffic and creating more pages for search engine site indexing. Having a blog on your company website is a good idea. Keep in mind that this content should be interesting and engaging, not recycled ad copy used over and over. Readers like reading about tips, guides, and insi Continue reading Three SEO Tips That Will help You Improve Your Website Ranking

SEO Optimization Tips

These days few things can be more daunting than optimizing your website for search engine marketing. Do too much and the search engines might blacklist you. Do too little and the customer base you want to reach might never find you. Finding that perfect blend of “just enough but not too much” can take a lot of know how, a lot of practice, and a lot of patience. Here are a few SEO optimization tips to keep in mind.

Use keywords wisely. Everyone knows that keywords are important, but it is equally important that they fit smoothly and organically into the flow of the content. Unnatural sounding keyword usage will put off not only your potential customers but also the search engine web crawlers, who will see overuse or awkward use as a suspect technique.

Monitor your progress. By using a web tool to monitor your search rankings, you can directly track the effectiveness of your SEO. Be aware of any seasonal constraints on your company, and try to test your optimization methods during peak business times. And remember to sample a large window of time to really see if the process is working. Which brings us to…

Patience, patience, patience. All SEO optimization tips require time to work. The most effective techniques (i.e. the ones that incorporate backlinking with social media) have a built in delay while the word spreads. If you use engaging and high quality content in order to get people to backlink and share with their friends, you have to allow enough time for them to share it organically, and for the buzz to gain its own momentum. The online world has trained us to expect faster and faster results, so being patient can be one of the hardest things about optimization, but it is also one of the most important. Give the process time to work before you change anything.

And of course, probably one of the best SEO optimization tips is to hire professional SEO service providers to worry about all of this for you. They have the time, talent, and resources to stay on top of the ever changing trends in search marketing, and the dedication and know how to implement the best strategies possible to keep your web page ranking high in the results.

Finding the Right SEO Strategy

Google

Back in ancient internet history, when Google was still a research endeavor, lego bricks were used to create server compartments for their hard drives. These days the search engines and their search engine rankings capabilities represent some of the more highly evolved web applications.

Search engines have created a new marketplace for almost any good or service. If you look at internet traffic, the organic search results vie against pay per click for site visitors. The organic links, generated primarily through search engine optimization, garner up to a 25 percent higher click through rate than ad related links produce. For astute businesses that means that they can generate more clicks, visitors and conversions through an established search engines optimization campaign.

Search engines and the traffic that they generate can provide a 61 percent lower cost over traditional outbound marketing techniques such as telemarketing. By adapting your content to acquire better visibility in search engines results, you are effectively saving on customer acquisition. Your Seo campaign can also be tracked to determine exact returns on investment.

Seo provides greatest impact on lead generation for 57 percent of B2B marketers. Using targeted words and phrases you can begin to add to your lead generation capabilities. In fact the search engines can help you determine which phrases are the best to target. You can use searches to both find competitors that you can analyze for similar keywords and you can use the tools provided by search engines to identify similar keywords and phrases. The goal is to find a balance between high value keywords and your ability to gain increased visibility at the same time.

Not all keywords that you identify in the search engines will make the best prospects for your SEO campaign. The nature of the internet means that you are potentially competing with the whole world and their are some keywords that will take longer to rank for. At first, you may want to consider the less competitive phrases as identified in the search engines.

SEO Optimization and Why it Can Help Your Business?

SEO Optimization. What can it do for your company and why is it relevant to you? Well, Search Engine Optimization is becoming a more and more popular way to market websites and online businesses, because it works. In fact, three quarters of marketers say that SEO optimization works very well. It probably has something to do with the fact that most internet encounters for users start with a search engine. A lot of home pages for web browsers are set to major search engines such as Google, Yahoo, or MSN for ease of access which refutes this fact.

SEO optimization creates content for your webpages so that content appears organically, and if it appears organically on SERPs or Search Engine Results Pages, users are more likely to click on results that are higher on the list of results. Conversely, if websites pay to become sponsored, almost 95 percent of people avoid sponsored results, which is a good SEO optimization tip. The SEO optimization tips you would get from a specialist however are far more detailed. They would be able to easily come up with an optimization plan to suit your needs, and that would make it not only easier, but far more profitable for you and your business.