Author: SEO Optimization

Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results

Seo

The competition among businesses is as fierce as ever in the market today. Because so many businesses are already established and new ones are being created every day, consumers have a very wide selection to choose from when they need any sort of goods or services. Though this may be considered good for consumers, many businesses are struggling because of it. The success of a business depends on exposure and standing out from the rest. With such an abundance of businesses for consumers to choose from, this can be quite challenging. The Internet has proven to be an effective means of drawing attention to anything in recent years, especially businesses. To attempt to gain exposure, increase web traffic, and potential leads, businesses can hire Continue reading Online Marketing Strategy Search Engine Optimization Designed to Help Businesses Achieve Higher Rankings on Search Engine Results

Boosting Search Rankings and Inbound Traffic

Search

There is a staggering 434% increase in the number of pages indexed by search engines among companies that blog. That leverage can result in more leads to your website thanks to your search engine rankings, and users ability to find your content. You can drive more traffic by using search engine optimization techniques and various internet marketing tactics.

When searching on the internet, more than 40 percent of users will select the first organic search link. That means that as your links move up the search results page, you can create more traffic to your business. As you analyze incoming traffic, be sure to track the various keyword searches that drove visitors to your si Continue reading Boosting Search Rankings and Inbound Traffic

Three Ways to Instantly Improve Your Search Engine Ranking

The more you increase your search engine ranking, the wider audience that your website will be exposed to. The best way to boost your ranking is through a process called search engine optimization, or SEO.

The best SEO tips are often the most basic SEO tips. These are simple little things that you, as an unskilled layperson, can do to your website to make sure that your search engines ranking goes up.

1. Blog.

Did you know that every business that blogs brings in a new customer through it? Fresh content lets search engines know that your website is not only relevant, but up to date. It shows that your website not only knows what it’s talking about, but also that it’s willing to share its knowledge with the greater public.

Plus, blogs offer a diversification of keywords. This means that if a customer who isn’t quite sure what they’re looking for types in an indirectly related keyword, they are more likely to find and pursue your business.

2. Use a se Continue reading Three Ways to Instantly Improve Your Search Engine Ranking

How Google Can Make or Break Your Business

Seo tools

The Google company rents goats from a grazing company to mow the lawn at their headquarters. These types of ideas may sound insane, but it is this type of out of the box thinking that makes a business as successful as Google. They have devised many different tactics to make themselves stand out as the leading search engine. In 1998, they depicted the Burning Man as the very first Google doodle. It was their intention to inform people that the co founders were away at the famous Nevada festival.

With Google now being one of the most popular search engines, it is your turn to impress them. Your business website is being ranked by their algorithm, and the quality of your website will determine where you fall in search results.

Why is this so important? Of online adults in the United States, 92 percent of the Continue reading How Google Can Make or Break Your Business

Google Doesn’t Own the Internet But You Can

Internet marketing

Google has come a long way since the days when its founders used LEGO bricks to create a storage compartment for all of their drives. Since that time, it has acquired more than 50 percent of all advertising revenue for search engines online. In fact, a sizeable share of all internet usage begins on Google’s homepage.

But this does not mean that using Google as one’s primary advertiser guarantees success. Google rankings make a difference. But it is a particular kind of Google onli Continue reading Google Doesn’t Own the Internet But You Can

Your Website May Not Be Found If You Just Toss It Online It Can Take Some Work To Get It There

To understand how useful SEO optimization tips can be, you first need to understand how crucial a role Search Engine Optimization actually plays in the success of your website online. The whole purpose of SEO is to make sure that your website can be found online, therefore ranking high on the search engine results page. If it lands somewhere in the top five or so, your site can successfully be considered searchable.

It is important that your website be in those top search results for a variety of reasons. Almost 90 percent of all internet users begin each of their internet ventures by using a search engine. From there, about 80 percent of those searchers will completely ignore any of the sponsored links at the top, or any of the search results further down the page. It is important to be on the very top of the organic search results because that is where your potential customers and consumers are looking. If you cannot be found in those results, you will never be clicked upon. By not Continue reading Your Website May Not Be Found If You Just Toss It Online It Can Take Some Work To Get It There

Is Your Business Website Failing to Take Off?

Search engines

The use of the internet is at an all time high. Now that just about everyone has a smart phone, the internet is at the tip of every one persons fingers at any given moment. 65 percent of people using the internet on their phones rely on their smartphone to find a local business to shop at. People do not use the yellow pages of the phone book like they used to.

The first tweet that Google ever made was binary code for the words “I am feeling lucky.” That was in 1996, and the internet has come a very long way in the past 17 years. Now a days, if your business does not have a website, it basically does not exist. People use websites now more than ever to research new businesses that they want to frequent. Most people use Continue reading Is Your Business Website Failing to Take Off?

Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Internet marketing

If you own a business, and you have not heard of how important Google search engine rankings are to your business, you are dangerously behind on the times. Boosting your internet marketing can be as simple as utilizing SEO blogs. It does not need to be a complex process to improve your internet presence, and SEO blogs are just the simple example to illustrate that point. SEO blogs are blogs on sites completely unrelated to your business or its site, and they post blogs talking about your product or services, and then link to your site as further explanation of their point. This increases your relevance on the internet, and increases the influx of traffic going to your site through hyperlinks.

Continue reading Make your Business as Internet Accessible as Possible for the Best Internet Marketing Results

Any SEO News is Good News These Days

Search engine optimization

Keeping up with SEO news can be hard to do. The field of search engine optimization, or SEO marketing is constantly evolving. This relatively new online marketing phenomenon has rapidly grown, from its inception to today, into the model by which internet marketers base their strategies. There are few marketing firms these days that do not offer SEO as a service.

SEO news sites struggle to keep up with the speed of developments in the field. One thing that remains constant, however, is the success of optimization as a marketing tool. Inbound leads (like the ones that SEO generates) cost 61 percent less than outbound leads (such as cold calling centers).

Anyone who has been following SEO news avidly knows generally how optimization works. Essentially, marketing firms create high quality content to Continue reading Any SEO News is Good News These Days

Three SEO Tips That Will help You Improve Your Website Ranking

Did you know that search engines process over a billion inquiries a day? For websites, it is important to be optimized for search engine results in order to have greater visibility on the web. Studies have shown that 80 percent of search engine users never click on paid ads at the top of search engine result pages, and the majority of users never look past the first page. What does this mean for your website? If you want to make the most of organic search results, you need to rank high using search engine optimization, or SEO. Here are three key SEO optimization tips to get you started.

First, did you know that 40 percent of US companies have a blog? This is not accidental, but the result of blogs increasing site traffic and creating more pages for search engine site indexing. Having a blog on your company website is a good idea. Keep in mind that this content should be interesting and engaging, not recycled ad copy used over and over. Readers like reading about tips, guides, and insi Continue reading Three SEO Tips That Will help You Improve Your Website Ranking