The Basics of Search Engine Optimization and Three Tips

The online experience today is basically defined by search engines. Search engine results often make or break a website. Did you know that ninety percent of online activity begins with a search engine? Many people looking to increase the visibility of their company or personal website have turned to SEO services, or search engine optimization, which has been called by some the internet marketing of the future.

What is SEO optimization, exactly? Basically, it involves creating new and relevant content for websites that focuses on key words and phrases that are important for search indexes. That way, not only is there quality content for people to view, but they also have a greater chance of viewing it thanks to a higher search rank. Successful and professional search engine optimization does not involve underhanded tactics like keyword stuffing at the bottom of pages, or running invisible text. In fact, owing to the algorithm software updates for google called Penguin and Panda, websites that violate their terms of service with their web hosts by participating in black hat techniques might be pushed back in web ranking.

If you are interested in using SEO for your website but do not feel ready yet to pay someone to do it for you, here are some SEO optimization tips you can try and use on your site. Just remember that the results will not be as quick or great as if you paid for them, since of course, then SEO optimization experts with inside knowledge of algorithm preferences will be handling it. However, you are likely to see at least some positive results.

First, content is king! But it really is. So keep a blog on your website. If you already have a blog, make sure you are updating it at least once or twice a week. This will greatly increase the number of pages Google checks from when calculating how important your site is. Keep a list of the key words and phrases you want to be on top for, and incorporate them organically throughout your postings. Aim to be between 200 and 200 words each time.

Second, use social media to your advantage for SEO optimization. Repost every blog or new information you put on your website. When Google sees that multiple sites are displaying your information, you will be rewarded since this counts as relevancy to the system.

Third, as mentioned, a part of SEO optimization is web design. Make sure that your site is easy to navigate and sleek rather than flashy. A quality website should not have blinking images, broken links, or use multiple fonts. Never use comic sans, unless you are selling things for children. This font does not say fun, it says tacky.

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