Did you know that search engines process over a billion inquiries a day? For websites, it is important to be optimized for search engine results in order to have greater visibility on the web. Studies have shown that 80 percent of search engine users never click on paid ads at the top of search engine result pages, and the majority of users never look past the first page. What does this mean for your website? If you want to make the most of organic search results, you need to rank high using search engine optimization, or SEO. Here are three key SEO optimization tips to get you started.
First, did you know that 40 percent of US companies have a blog? This is not accidental, but the result of blogs increasing site traffic and creating more pages for search engine site indexing. Having a blog on your company website is a good idea. Keep in mind that this content should be interesting and engaging, not recycled ad copy used over and over. Readers like reading about tips, guides, and insider advice. Your blog will also establish to readers that you are an authority on the products or services you sell.
Second, SEO optimization tips would not be complete without mentioning social media. Social media has become a big player in online marketing, especially because it represents an easy way to engage and interest potential customers. Any content you produce for your site, such as a blog, can be reposted to a social media site. This will also help to establish site relevancy for Google search. For social media, it is important to be constant with your content. Set up a schedule where, for example, you send out one tweet to Twitter and post one link to Facebook every morning.
Third, keywords are important. You should first determine which words people commonly arrive to your site by. If you are running a local flower delivery service, for example, you might expect people to search for words like flowers and the name of your location. What you might not expect is what a website traffic analysis will tell you, which is that people come to your site 12 percent of the time by Googling the phrase Order Unique Lilies in Watertown. There are multiple site analyzers available online, and keywords are best used throughout posted content and are especially important for titles and page headers. Just keep in mind that keywords used should always be relevant to what you are posting, and going too crazy with them will make for clunky text.
Have additional SEO optimization tips you think are useful? Feel free to let me know in the comment section.