In Search of the Right Words to Search

An office manager is called into board meeting. All of the top executives in the industry are there. Her supervisor, the company Vice President, has asked for her. They have just been given an award for their SEO optimization, and she is asked to give a short presentation on it. Thirty seconds into the presentation she realizes the real reason she is there. No one else in the room knows what SEO is.

This scenario is not only possible, it is likely that it is being played out all over the world. Search Engine Optimization (SEO) is how businesses become more visible in internet searches. The goal of SEO optimization is to get your business to show up at the top of the list of search results. A good example of the importance of this can be found by searching the term SEO optimization itself. There are 212 million results! Since it is unlikely that anyone will skim through more than the first two or three pages, it pays to be up near the top of the list.

Individuals, businesses and organizations are constantly trying to bring more traffic to their websites. SEO optimization does just that. The question is, how? There are SEO optimization tips that can help.

Keywords, the words that are used for a search, should be featured prominently in the content of your website. It is a good idea to use keywords in titles and headers, and to place them effectively throughout the website. However, it is also important no too use them excessively. In addition to the repetition and the difficulty in having the copy make sense with extra words added, there is also the risk of being marked as spam.

One of the most obvious SEO optimization tips is often overlooked. Do a search and see where your company is listed in the results. If it takes you a long time to find your own business it stands to reason that it will take potential customers even longer. With SEO optimization you will become more visible, giving your business more opportunities to generate more revenue.

seo optimization tip
seo optimization tips

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