Boosting Search Rankings and Inbound Traffic

There is a staggering 434% increase in the number of pages indexed by search engines among companies that blog. That leverage can result in more leads to your website thanks to your search engine rankings, and users ability to find your content. You can drive more traffic by using search engine optimization techniques and various internet marketing tactics.

When searching on the internet, more than 40 percent of users will select the first organic search link. That means that as your links move up the search results page, you can create more traffic to your business. As you analyze incoming traffic, be sure to track the various keyword searches that drove visitors to your site. You can use this to help determine future content topics to use.

Great content, that will generate plenty of traffic, uses a set blogging schedule that your readers will come to expect. You should put together a schedule that will insure that you publish frequently as part of any online marketing campaign. By aligning your content with your keywords, you can increase the effectiveness of your message and your influence.

Using topical references to current events is another way to increase visitors as part of your content marketing campaign. When you include stories and articles that touch on newsworthy items, you are establishing a connection to search traffic that might you might otherwise not see and you are influencing sharing of your content. As with any of your content, you will have to moderate how much of your personal tone you use. Fortunately, people are more likely to identify with you and visit your site.

Regardless of the types of products and services that you sell, creating consistent content is one of the key ways to establish industry credibility and to improve your online marketing presence. By insuring that you develop content around all of your keywords and key phrases will support your traffic goals and provide future leads based on the preliminary work you are doing now.