Over 88 percent of US internet users, ages 14 and up, browsed or researched products online in 2012. Many of these users relied on search engines to find the products and services that they were looking for. In fact, the vast majority of internet users, approximately 94 percent , begin their online experience with a visit to a search engine. Therefore, in today’s world, SEO, or search engine optimization, is an integral part of running a company or business. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Three quarters of these individuals report finding what they were looking for on the first SERP, or search engine result page, while 42 percent of Internet search users click on the top ranking organic result. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s organic ranking in search engine results, such as google rankings, is thus a crucial part of effective online marketing. It is also highly effective form of marketing. SEO is also a very cost effective form of marketing. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling. 42 percent of Internet search users click on the top ranking organic result.
Search engine rankings, however, are quite complex, influenced by a vast variety of different factors. In regards to Google rankings, the PageRank algorithm is used to rank results, a process named for Larry Page, the co founder of Google. SEO marketing works on a variety of different factors, such as web design and key words, to raise a website’s ranking. However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsource SEO using an SEO services firm. These firms can provide you with expert SEO services. And interestingly, more and more businesses are choosing to export SEO to an SEO company. Overall, outsourcing SEO can be a great option.