Month: February 2014

Why are Google Rankings So Important?

Internet marketing

According to the most recent statistics, Google controls around 70% of the global search engine market, which makes it one of the most important and influential companies in the whole world. The power the the company currently wields only makes it more amusing that Google’s founders created the first Google “doodle” back in 1998 to inform their employees that they would be hanging out at Burning Man for a few days.

As if anyone needs to be told, Google’s prominence can be attributed to the fact that about 80% of Americans depend on search engines every day; and roughly nearly more than 75% of American web users choose to use Google. This also means that Google rankings has become the most widely used of all search engin Continue reading Why are Google Rankings So Important?

Fine Tuning Your SEO Efforts

Google

When your business can get links fairly high on the primary search engine results page, you stand to gain significant traffic since the typical internet search goes no further than the first page. Your business could gain as much as 40 percent of its visitors from appearing near the top of the search. You can use search engine optimization services to improve your standings among the search engines.

By putting together a comprehensive SEO marketing plan, you can achieve increases in your online traffic, and potentially gain more frequent sales. Naturally one of the biggest advantages in Continue reading Fine Tuning Your SEO Efforts

Three Ways to Improve Your Content Marketing Strategy

Internet marketing

As the Internet gets more complex, the various strategies of search engine optimization, which is also known as SEO, become more and more interwoven. Social media shares now influence search engine rankings, and Google promotes responsive web designed sites that provide an optimal viewing experience across the myriad of different Internet accessing devices like laptops and smartphones.

With that in mind, search marketers have to be more creative with their content. In the past, Continue reading Three Ways to Improve Your Content Marketing Strategy