Category: Seo

Three Ways to Improve Your Content Marketing Strategy

Internet marketing

As the Internet gets more complex, the various strategies of search engine optimization, which is also known as SEO, become more and more interwoven. Social media shares now influence search engine rankings, and Google promotes responsive web designed sites that provide an optimal viewing experience across the myriad of different Internet accessing devices like laptops and smartphones.

With that in mind, search marketers have to be more creative with their content. In the past, Continue reading Three Ways to Improve Your Content Marketing Strategy

How Google Can Make or Break Your Business

Seo tools

The Google company rents goats from a grazing company to mow the lawn at their headquarters. These types of ideas may sound insane, but it is this type of out of the box thinking that makes a business as successful as Google. They have devised many different tactics to make themselves stand out as the leading search engine. In 1998, they depicted the Burning Man as the very first Google doodle. It was their intention to inform people that the co founders were away at the famous Nevada festival.

With Google now being one of the most popular search engines, it is your turn to impress them. Your business website is being ranked by their algorithm, and the quality of your website will determine where you fall in search results.

Why is this so important? Of online adults in the United States, 92 percent of the Continue reading How Google Can Make or Break Your Business

Finding the Right SEO Strategy

Google

Back in ancient internet history, when Google was still a research endeavor, lego bricks were used to create server compartments for their hard drives. These days the search engines and their search engine rankings capabilities represent some of the more highly evolved web applications.

Search engines have created a new marketplace for almost any good or service. If you look at internet traffic, the organic search results vie against pay per click for site visitors. The organic links, generated primarily through search engine optimization, garner up to a 25 percent higher click through rate than ad related links produce. For astute businesses that means that they can generate more clicks, visitors and conversions through an established search engines optimization campaign.

Search engines and the traffic that they generate can provide a 61 percent lower cost over traditional outbound marketing techniques such as telemarketing. By adapting your content to acquire better visibility in search engines results, you are effectively saving on customer acquisition. Your Seo campaign can also be tracked to determine exact returns on investment.

Seo provides greatest impact on lead generation for 57 percent of B2B marketers. Using targeted words and phrases you can begin to add to your lead generation capabilities. In fact the search engines can help you determine which phrases are the best to target. You can use searches to both find competitors that you can analyze for similar keywords and you can use the tools provided by search engines to identify similar keywords and phrases. The goal is to find a balance between high value keywords and your ability to gain increased visibility at the same time.

Not all keywords that you identify in the search engines will make the best prospects for your SEO campaign. The nature of the internet means that you are potentially competing with the whole world and their are some keywords that will take longer to rank for. At first, you may want to consider the less competitive phrases as identified in the search engines.

How SEO News Will Change the World

Seo tools

You might not realize this, but Google’s corporate lawns are mowed by goats rented from a grazing company. That being said, there is nothing old fashioned about Google in the modern economy. Over 88 percent of US internet users age 14 and up will browse or research products in 2012. 40 percent of them will follow up on social media. Leads generated through SEO have a 14.6 percent close rate as opposed to an outbound average of 1.7 percent. And this will only increase by 2014, when mobile internet usage overtakes internet usage from desktops and laptops. Already, 65 percent of mobile internet users use their smartphone or tablet to locate a local business and make a purchase. This makes SEO news increasingly important.

For this reason reselling of a private label seo is a rapidly expanding industry. Seo news is not the only thing that is expanding. SEO marketing, SEO blogs and SEO reporting are expanding as well. This is particularly true now that the internet is taking away from other forms of marketing. SEO news is also breaking new ground when it comes to the methods. White label seo programs in particular are growing in importance.

Private label seo news services are a form of marketing which attempts to increase the ranking in seo news by building articles and blog posts around specific keywords. Companies that use a white label reseller can dramatically improve their presence on the internet, since people search the web for services rarely continue to the second page when searching for a service. white private label seo news services also provide white label seo reports which track the improvement in market presence.

The benefits of white label seo services are apparent. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial.

For this reason, white label seo services will probably continue to grow in the future as internet use rises and people start looking for personalized television options. White label and private label seo services represent the future, and this future is coming sooner than people realize.

Use Search Engine Optimization to Boost Your Bottom Line and to Become a Household Name

Search

Google is all about being the most natural, unforced internet resource out there. The emphasis on organic methods of Search Engine Optimization and unpaid results are what the company thrives on. Click through that comes from organic results generate a 25 percent higher conversion rate than typical pay per click traffic. Google believes in organic online marketing so much that they even rent goats from a grazing company to mow the lawn at their Mountain View, CA company headquarters.

Search engine optimization is making such a big impact on how we do business online that Google has created the ‘PageRank’ algorithm, name after Google co founder Larry Page, to filter out paid results and produce engaging, naturally occurring results. One of the biggest factors in creating the Google rankings algorithm and the growing popularity of Search Engine Optimization is because of how the consumer of today is using the internet. A recent study found that consumers use a search engine to explore products and services about 48 percent of the time where only 24 percent visit the company website and 18 percent use social media to do product research.

Search Engine Optimization is designed to increase ‘online visibility’ and capitalize on the demand for certain products and services. Online visibility refers to the overall rank and where it shows up when a certain keyword search is done. The main strategy of Search Engine Optimization is to use information heavy articles, blogs, and social media content to boost the internet presence and create a indelible impression on the consumer. Search Engine Optimization is taking advantage of doing business over the internet and it is becoming more and more popular with all types of businesses, from little pizza joints to Fortune 500 companies. To learn more about Search Engine Optimization and how it can help your business, start by exploring SEO and internet marketing companies that specialize in Search Engine Optimization.