Category: Search engine optimization

Fine Tuning Your SEO Efforts

Google

When your business can get links fairly high on the primary search engine results page, you stand to gain significant traffic since the typical internet search goes no further than the first page. Your business could gain as much as 40 percent of its visitors from appearing near the top of the search. You can use search engine optimization services to improve your standings among the search engines.

By putting together a comprehensive SEO marketing plan, you can achieve increases in your online traffic, and potentially gain more frequent sales. Naturally one of the biggest advantages in Continue reading Fine Tuning Your SEO Efforts

How SEO Got Its Google Start

Search engine optimization

As Google rounds out its fifteenth year in business, it has become the most used search engine in the world. However, this is old news, it wasn’t even last year’s news, or last decade’s news. So What is new with Google and the internet world? Marketing. As an industry online marketing has exploded, and much in part due to the ground that was laid by the success of Google.

From humble beginnings, ie. hard drives being stored in storage compartments built from lego blocks, Google has grown to shoulder some of online marketing’s leading ventures. Perhaps the greatest of these developments is search engine optimization. Developed about seven years after Google’s 1998 debut, search engine optimization or SEO has taken the marketing world by storm.

Search engine optimization now boasts a close rate th Continue reading How SEO Got Its Google Start

Why A Higher Search Engine Ranking Is So Important These Days

Seo tools

A search engine ranking has importance for multiple reasons, not the least of which is that 88 plus percent of the world’s online users who are aged 14 or older are looking around for products consistently. Of those users, about 40 percent will use social media to follow up, to request additional information or to connect with suppliers. How does this relate to a company’s search engine ranking? The higher the ranking, the more noticeable the company is.

This is of particular importance for the search engine rankings that companies have on Google, which is largely considered the No. 1 search engine in the entire world. Google rankings are top priorities for companies needing to increase their rankings, since most everyone uses the site to look up stuff. The company has led the charge for decades, since it was still in its infancy as a research project and not a company. When its founders were working on the PageRank algorithm, or today’s gold standard for search engines, they used LEGO bricks to store their hard drives. This innovation leaks into everything the company does, so there certainly is a reason why it has sustained itself for so long.

But back to obtaining a higher search engine ranking, it is important due to the leads it generates for companies that are listed high on a search engine ranking. Research consistently shows that inbound leads like those from search engine optimization cost significantly lower than outbound leads, or about 61 percent less, yet they produce better results. This tool is utilized most efficiently to garner higher rankings for companies. The tool too is used to help generate more pages via blogging, which has shown that 434 percent more indexed pages are produced for companies that blog, leading them to higher rankings too.

Obtaining a search engine ranking for purposes of reaching today’s vastly higher mobile users is important as well. Nearly 50 percent of all people using mobile devices today will use these devices to look up product information and promotions, so today’s companies must be consciously aware of this as they target their audiences and reach their search engine ranking goals. So in summary, today’s companies must be fully aware of the role that having a higher search engine ranking plays in creating more exposure for them, and most are highly encouraged to use SEO and other tools to get them there.

The Importance of Effective SEO

Seo marketing

Over 88 percent of US internet users, ages 14 and up, browsed or researched products online in 2012. Many of these users relied on search engines to find the products and services that they were looking for. In fact, the vast majority of internet users, approximately 94 percent , begin their online experience with a visit to a search engine. Therefore, in today’s world, SEO, or search engine optimization, is an integral part of running a company or business. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Three quarters of these individuals report finding what they were looking for on the first SERP, or search engine result page, while 42 percent of Internet search users click on the top ranking organic result. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s organic ranking in search engine results, such as google rankings, is thus a crucial part of effective online marketing. It is also highly effective form of marketing. SEO is also a very cost effective form of marketing. Inbound leads, such as search engine optimization, cost 61 percent lower than outbound leads, such as cold calling. 42 percent of Internet search users click on the top ranking organic result.

Search engine rankings, however, are quite complex, influenced by a vast variety of different factors. In regards to Google rankings, the PageRank algorithm is used to rank results, a process named for Larry Page, the co founder of Google. SEO marketing works on a variety of different factors, such as web design and key words, to raise a website’s ranking. However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsource SEO using an SEO services firm. These firms can provide you with expert SEO services. And interestingly, more and more businesses are choosing to export SEO to an SEO company. Overall, outsourcing SEO can be a great option.